Investment Rules

Darnells Wealth Management clients benefit from our experience, knowledge and skill to provide an investment journey with care and attention every step of the way.

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Risk Versus Reward



If you intend to purchase any investment - such as equities, property or bonds - it is important that you understand before you invest that you could lose money.



The reward for taking risk is the potential for a greater investment return above deposit based investments. If you have a long term financial goal, you might expect to make more money by carefully investing in asset categories with greater risk, like equities or bonds, rather than restricting your investments to assets with less risk, like cash. On the other hand, investing solely in cash investments may be appropriate for short-term financial goals, yet you may still expose yourself to risks, such as low interest rates or inflation that gradually erode the purchasing power of your money. However, just because you have a long time horizon, you do not always need to take higher risk. Helping you with this decision is a central part of our advice process.

Risk In Varying Forms

When we refer to risk, not only do we consider capital risk via market fluctuations, there are other risks to consider – these include:





The risk that interest rates should rise and how this would affect asset prices, particularly in bond investments.



The risk that the growth of your assets is below inflation, resulting in a reduction in the future purchasing power of your assets.




Politics has a destabilising effect on many investment markets, new policies and announcements can affect investor sentiment and confidence in certain markets.



The risk of your capital being eroded by poor performance / charges / fees and not being sufficient to meet your longer term objectives – you simply run out of money.


Whilst we endeavour to build diversified portfolios, when extreme events occur – such as the 2007-09 credit crisis, all assets can fall in value at the same time.

This is far from an exhaustive list; however this does underline the amount of work we undertake on your behalf to ensure that your investment portfolio is not exposed to unnecessary risks.

Asset Classes



A bond is an investment whereby an entity (usually a Government or a Company) borrows money for a defined period of time at a variable or fixed interest rate. Therefore, bonds can also be known as “Fixed Income” investments. These types of investments are considered to be less volatile as the loan is secured against the entity, although the price will fluctuate depending on factors such as the credit quality of the entity, the time to repayment of the loan and the attractiveness of the income versus other available asset classes. 



Absolute Return funds are a type of alternative - simply put this is an investment that does not fall into traditional asset class categories. An Absolute Return fund manager is looking to try and create gradual capital appreciation by developing investment strategies with a low correlation to equities. This should diversify portfolio returns and provide the potential for positive returns from part of the portfolio when other areas of the market are struggling. 

Increased Investment Risk



Commercial Property funds predominantly invest in Bricks and Mortar property, not property shares. The term commercial property (also called commercial real estate) refers to buildings or land intended to generate a profit, either from capital gain or rental income, or a mix of both. 



Equities are share holdings in companies that allow an investor to participate in the growth of the firm. As companies grow through time they will experience good times and hard times and their share price will fluctuate accordingly. Equities are therefore higher risk investments and you need a long investment horizon to hold a portfolio invested predominantly in equities to allow your portfolio time to recover from any periods of market weakness. We invest in more mature Developed Markets (such as UK and the US) along with Developing Markets that are younger and more volatile (such as Asia and Emerging Markets). As you move up the risk profile towards 10 out of 10, you will hold more Developing Market equities for the long term growth potential on offer. This comes with a higher level of capital fluctuation – both positive and negative. 

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Investment Guide

Download our Guide to Investing to gain further insight about Invesment Plans, Risks, Strategies and more.